May 28, 2019
This 7th episode of HelloMasters is completely dedicated to corporate innovation labs and the ins and outs of leading such a lab within a big corporation. We speak to Délia Lauret, director of PVH Europe’s lab AREA52 and Maarten Stramrood, Chief Digital Officer at Brenntag Group and Managing Director of their digital hub DigiB. We do this with the great help of our co-host Ellen Bark-Lindhout, who was Global Innovation Manager of Heineken in the past and is now co-founder of accelerator Collider.