TUI has 18 cruise ships and 411 hotels to serve their 28 million
guests. With 150 owned planes they are the 7th largest airline in
Europe, even bigger than Alitalia. From formula 1 trip packages to
marathon journeys, a safari tour through South-Africa, or how
Louise prefers, direct flights to Zanzibar. TUI is a one-stop-shop
for tourists and travelers alike.
Frans Leenaars, CMO TUI Western
Europe, tells how the multinational is a leader in marketing
innovations and how their e-commerce platform thrives combining CX,
brand building and a relentless focus on conversion data.
About the Podcast
HelloMasters is de podcast over marketing, strategie en teams. We praten met CMO's, marketing leiders, en founders over het snel veranderende landschap.
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